Whilst it is still too early to predict much regarding Google+, I anticipate that Live Hangouts and Huddles will drive sustained participation. right now early adopters are driving growth, but until Google+ crosses the chasm we won't be able to predict anything. That however poses a huge question, what number would constitute crossing the chasm? Facebook and twitter has set the bar extremely high, Facebook was not first to market but Twitter was first. Google is the market leader in search, digital advertising and many online productivity apps.
These and many other factors will determine that number, it could be 150 Million users, or 189 million or 220 Million, many will say 100 Million worldwide users. Determining that number has become a science for consumer electronics, so marketers know exactly what they need to do to reach that number, not so much in an unpredictable world of social networking platforms where there are many more failures than successes. To be sure, whatever the number, getting there will take a very flexible and highly responsive strategy from the Google+ team. In my opinion, beating Facebook, or killing fb as some have suggested, is not part of Google's objective, but building Google+ to function similarly as fb functions (and thus capitalizing on established habits), is a clear indication that they want to encourage significant G+ adoption. This, I think, is the main factor that will help Google+ to cross the chasm.
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